Getting listed on Google has become a necessity for all organisations hoping to run a successful e-commerce business or maintain a powerful online presence. Since it is not always possible to get good organic rankings through SEO, other techniques become necessary. One of them is the usage of Google AdWords.
AdWords is an excellent advertising platform which can help in enhancing a company’s presence on Google. While AdWords is a paid platform, it is often worth the investment made. Therefore, it is important to get a thorough understanding of how this platform works.
What is AdWords?
AdWords is an advertising platform run by Google. It is meant for businesses that want to display their ads on Google as well as its extensive advertising network. In this platform, companies can set specific budgets for their advertising requirements and pay only when their ads are clicked. It has become essential for successful internet marketing.
Using AdWords, businesses can create ads that are based on and relevant to specific keywords. People searching for those keywords will be served the ads alongside the organic listings for the same. The ads will appear on top of the organic Google search results listed under ‘Sponsored Links’.
What is Ad Rank?
One of the most important elements of Google AdWords is the Ad Rank. In simple terms, it is a value which is used for determining the position of your ads. In other words, it will affect where your ads are going to be shown on a web page or if it will actually be shown at all.