Google Ads Marketing User Guides How to Save Money and Boost Relevance with Negative Keywords in Google Ads 8 December 2023 / 30 March 2025 by Damjan Savic Negative keywords in Google Ads are terms or phrases that you can set to prevent your ad from being triggered by certain words or phrases. It’s like telling Google Ads, “Hey, if someone searches for these words, I don’t want my ad to show up.” Here’s an example to make it clear. Let’s say you’re […] Read more » Ad Campaign Strategies Cost-Effective Marketing digital marketing google ads Keyword Management Negative Keywords Online Advertising Pay-Per-Click (PPC) Search Engine Marketing (SEM) Target Audience Optimisation
Blog Online Marketing SEO & PPC Understanding Google AdWords and How Ads Are Ranked 6 March 2017 / 1 March 2025 by starconfig Getting listed on Google has become a necessity for all organisations hoping to run a successful e-commerce business or maintain a powerful online presence. Since it is not always possible to get good organic rankings through SEO, other techniques become necessary. One of them is the usage of Google AdWords. AdWords is an excellent advertising […] Read more » ad rank digital marketing google adwords seo
