New Features in Google Ads – Expanded Text Ads
Google Ads has always been an excellent way to reach out to new customers and increase your leads. It can help your business be found by your client’s right when they need it. Executed properly, it can certainly help your business to grow as well.
There are many such benefits of creating ads for Google. However, you cannot enjoy them unless you create them in the proper manner. For example, just creating an ad and targeting Australian users with it is not going to be enough. You also need to make sure that the ad is compelling enough for the Australian users.
Here are a few tips to help you in creating the best possible ads.
At the above picture, you can see example of Google Ads, for search query “antique door handles sydney”
We can see examples of Extend Text Ads and you can see that all ads are related to our search query which is critical for our client. In this example also we can see that ad 2 and ad 3 are more related with our query than ad 1, this is dynamic and it’s always changing.
In this example 2 we can see now different results for same search query
Make Use of Expanded Text Ads
Google now offers expanded text ads for you to use. As such, you should go ahead take advantage of them. The character limits have been increased. You can use the extra characters to create ad copies that are more effective. You will be able to communicate much better to the people performing the search. As a result, you will be able to communicate much better to the people performing the search. You can further qualify each click that you are receiving.
Craft Your Headlines with Care
In spite of the extra characters made available by expanded text ads, the importance of the headlines has not decreased at all. The content that you use in your headline, as well as its quality, plays an important role in determining how well your ads end up performing.
Always use Compelling and Unique Ad Copy
With expanded text ads making the foray, you may think that adding a second headline to the ads you already have is enough. This is the wrong approach. You need to rethink the entire ad. After all, you are trying to build a connection with your potential customers. Adding a second line without any thought does not solve matters. Instead, you have to recreate the ad using the extra characters to give more information about your services or products to your consumers.
Don’t Forget to Test the Ads
You should never forget to test the ads. It is vital to your success. By testing the ads, you can learn about the preferences of your users and customers. This information can be used for improving the ad text you use. In fact, it will especially be useful in crafting better headlines. As a result, you can improve your performance significantly.
Keep 3-5 Ads for Every Group
Expanded text ads, while beneficial, are not a guarantee of your success. They are just like regular ads in this respect. Therefore, you need to keep working on your ads to discover the best one. You need to experiment with different approaches and styles. Ideally, you should use 3-5 different ads for each ad group that you have.
Text ads can be very beneficial for your business. However, you need to put in some effort if you want to achieve success with them.