Search Engine Optimisation (SEO) and PPC are essential for the success of any website. While on any given day there are billions of websites added, Google searches out about one trillion URLs during that same timeframe. In order to make your website stand out and be found in the search engine, you need to incorporate SEO into the content. SEO is an enveloped series of action that ensures the website reaches the highest level it can attain in the search pages of the search engine.

Without increasing the visibility of your website, you will find it harder to gain the attention of your customers which will affect your sales. In order to maximize your visibility, you require a good SEO and PPC campaign.

What are SEO and PPC?

Search Engine Optimisation or SEO is a process by which the ranking of a website in unpaid search results pages can be affected. In other words, SEO can help you get the top ranks in results pages of Google and the other search engines. This is done by a variety of processes such as keyword placements and link profiles. Before we proceed with the techniques adopted by the SEO consultants for improving the page rank and increasing the traffic on the website, we will have to understand the basics of optimisation search engine. Each search engine dispatches the ‘web-spider’ or the ‘robot’ to read the information on the website. After this, the search engines evaluate the importance of the website, using a unique algorithm. This is the fundamental reason that the Search engine marketing experts have divided the SEO techniques into two parts- on-page optimization and off-page optimisation. Since you are not paying anything, SEO is considered to be natural and the traffic is called organic.

Pay per Click or PPC advertising is a method of marketing your website through other websites in the form of advertisements. In PPC, you will have to pay a set amount of money to the website which has published your ads every time those ads are clicked on by a user. Another form of paid advertising includes banners on search engine pages which are generally posted as sponsored results.


While trying to boost the popularity of your website, it is easy to get confused about the benefits that each of these methods bring. It is important to understand the difference between the two in order to reach a decision.

The major difference between the two methods is the cost. With SEO, you do not need to pay for increasing visibility. On the other hand, you will have to pay out every time there is a click in a PPC campaign. SEO takes a lot of effort and time to implement but you will be getting a better traffic volume without any extra expenditure. PPC campaigns work faster and bring in traffic quickly. However, you will need to spend money for each click.

SEO is meant as a long term solution as you will keep getting traffic from it. However, since it takes quite a long time to be effective, you should implement a PPC campaign as well. It is faster which means you will start getting traffic for conversions rapidly. It can be easily used in conjunction to SEO campaigns as you can use similar keywords for each.

What’s Better? Pay per Click or Pay per Impression?

Pay per impression is a variant of PPC where you have to pay every time the advertisement is shown rather than clicked on. This certainly has its own benefits. However, PPC will generally be a better method for most businesses. After all, in a pay per impression campaign it will be difficult to get an acceptable ratio of conversions and costs.

Advertise Your Products on Search Engines

It is not too difficult to implement a PPC campaign on the various search engines such as Bing, Yahoo and Google. We at Star Config are highly trained and experienced at PPC and SEO. We can help you reach a large audience with the help of the correct PPC advertisements.